Introduction: One Brand, Two Strategies

Private label or custom formulation? It’s the first big decision every supplement brand faces — and the answer depends on your goals, timeline, and budget.

At Enhanced Labs, we offer both — and we’ll help you choose the best path (or a hybrid approach) based on where you’re at.

Private Label: Fast, Affordable, Scalable

  • Pre-formulated, tested, ready to label
  • Launch in as little as 4–6 weeks
  • Best for new brands, low-budget MVPs, influencers

Custom Formulation: Unique, High-Impact, Brand-Building

  • You choose ingredients, dosages, flavor, delivery
  • Build proprietary formulas for long-term brand value
  • Ideal for experienced founders, niche solutions, or retail/clinical use

Which Should You Choose?

Goal Best Path
“I want to launch quickly and test.” Private Label
“I have a unique concept/formula.” Custom
“I want to scale fast and own IP.” Custom
“I want a few SKUs on Amazon fast.” Private Label
“I want retail and high brand equity.” Custom or Hybrid

The Enhanced Labs Advantage

Whether you start with private label or go full custom, we provide:

  • Flexible MOQs
  • In-house R&D
  • Full compliance support
  • Label design, packaging, and fulfillment

Contact us to map the best launch path for your brand.